Purpose: Reconsider the luxury shopping space - where everyone is welcome.
International campaign, for Awareness and Consider stage of the guest journey. Prominent TV and OOH campaign in major European cities, with a strong paid media campaign on TikTok and Meta. Additionally supported by short form social content and editorial storytelling on owned channels.
Photographer: Josh Shinner | Stylist: Katie Felstead
Purpose: Reposition the luxury shopping experience to a younger, social audience.
Campaign specifically targeting pan EU travellers in the 'Interest and Desire' phase of the customer journey. Partnership with Donna Adi to create social first content, through paid and owned. In-depth Editorial featureless and round-table events with Vogue Spain.
Photographer: Rosaline Shavanaz | Set Design: Anna Burns | Stylist: Katie Felstead | Illustrator: Donna Adi
Purpose: Instill a feeling of wanderlust for the partywear season, inviting you to pursue whatever your heart desires.
Domestic campaign, for Awareness, Interest and Desire stages of the guest journey. Prominent TV and OOH campaign in major European cities, with a strong paid media campaign on TikTok and Meta. Additionally supported by short form social content and editorial storytelling on owned channels.
Photographer: Josh Shinner | Stylist: Thea Lewis Yates
Purpose: Rebranding campaign to redefine the message of experience, brands and value into a brand promise.
Global campaign which set the brand identity and brand promise via prominent OOH, source TV and VOD throughout Europe, China, ME, SEA, China and LATAM, delivered with a differentiated personality of playful sophistication.
Photographer: Ellen von Unwerth
Purpose: Create a world of unparalleled style and sophistication, where the thrill of exploration leads to newfound happiness.
A global campaign, designed to captivate the Interest and Desire stages of the customer journey. Through a multi-media collaboration with influential social tastemakers and strategic media placement in prestigious fashion platforms like Vogue and Elle. Supported by short form social content and editorial storytelling on earned and owned channels.
Photography: Rosaline Shavanaz | Set Designer: Anna Burns | Stylist: Gilberto Calzolari
Purpose: To inspire guest travel and reaffirm impeccable service.
Campaign specifically targeting international travellers in the Consider phase of the customer journey. Compromising of inbound flight video spots, paid media, organic display and OOH at major European airports.
Photographer: Josh Shinner | Stylist: Katie Felstead
Purpose: A promise that you’ll find what you’re seeking when you come to the Villages. You see yourself somewhere happier. A state of mind. A better you. #DestinationHappy
Domestic campaign, Awareness and Interest stages of the guest journey. Prominent OOH campaign in major European cities, media placement with fashion media (Vogue, Elle), supported by short form social content and editorial storytelling on owned channels.
Photographer: Ellen von Unwerth | Stylist: Julia Sarr-Jamois
Purpose: Develop a standout physical environment/showcase for young, exciting new talent in collaboration with GQ.
UK campaign to drive guests through the guest funnel - primarily in the Interest and Desire phases. Physical environment, supported by prominent media campaign and partnership with GQ and press.
In Partnership with GQ | Retail Conceptualisation: Claire Ceprynski
Purpose: Reinvigorate and encourage travel, focusing on freedom and self-expression. Tell your story this summer.
Pan EU campaign, Awareness and Interest stages of the guest journey. TV Spots played out and supported by OOH in major European cities and Airports. Accompanied by in-flight film and targeted digital display in paid and earned channels. Travel featurettes and editorial in conjunction with Condé Nast Traveler and Monocle.
Photographer: Josh Shinner | Stylist: Katie Felstead